Seoul Stop | Branding.

Logo Design + Brand Identity + Concepting

Buena Park • 2024 • Isaac Resurreccion

Advertisement for Seoul Stop with text about experiencing Korea's flavors and a subway train interior with orange seats.
Top view of an orange container with a silver lid and an abstract orange logo on top, placed on a neutral background.
White T-shirt on hanger with orange smiley face logo.
Collage featuring paper cups, a subway interior, a subway train graphic, and text promoting cravings, cosmetics, and convenience.
Cardboard box with orange and blue tape featuring arrows and smiling face icons.
Graphic design featuring icons and text with a blue and orange color scheme, including a smiling face, arrows, Korean text, and phrases such as "Feel the Seoul" and "Good Eats."
Color palette with four hex codes: orange #FF9532, blue #4664A5, gray #D7D2CB, and cream #F8F3E0, including corresponding RGB values.
Two business cards on textured fabric, orange card with abstract logo, blue card with smiling face icon.
Bus stop advertising sign for "Seoul Stop" Korean convenience store at night, with bold blue and orange typography on a rainy street backdrop.
Two smiley face icons, one on an orange background with a blue circle and the other on a blue background with an orange circle, both winking with a large smile.
Grid of blue and orange icons, including arrows and abstract shapes, featuring letters 'S' and smiling face designs.

About the project

  • Planning & Project Manager : Juniper Yang

    Marketing Designer : Isaac Resurreccion

  • Year Completed: 2024

    Location: Buena Park, CA

    JDEA Studio recreates a retro-vibe of an old Korean metro station at Seoul Stop at The Source. Utilizing subway station-style branding and concepting transports customers to Korea itself.

    Being a convenience store, we at JDEA Studio take into account the fun and simple nature of the setting for the branding identity. Happy faces, and bold lettering line the walls of the shop. The winky face is a direct transformation of the flag of Seoul which utilizes the symbols of the mountain, sun, and river of the city.

  • Branding Identity

    Concepting

    Logo Design

    Banner Creation