TOGABI | Branding.
Logo Design + Brand Identity + Concepting
2020 • Jacqueline Eum
About the project
-
Creative Director: Jacqueline Eum
Designer: Jiyo Kwon
-
Year Designed: 2020
Togabi is a Korean BBQ culturally inspired by the legend of the Korean goblin, also known as, the “dokkaebi.”
Korean goblins possess extraordinary power and interact with humans to play tricks or help them. The branding takes the familiar face known to be used in facades and architecture throughout Korea. We push the branding and interior design to display Korean culture in an unfamiliar, but intriguing way.
-
Branding Identity
Concepting
Logo Design