D’FESTA
LOS ANGELES.
Planning & Initial Marketing
Buena Park, CA • 2024 • Jacqueline Eum
Jump to: Planning • Final Look • About the Project
Planning
Event Planning
Initial Marketing
Behind the Scenes - D’FESTA LA
Final Look
Website Design
Main Poster Design
Teasing Poster Design
Line up reveal
Line up reveal
Line up reveal
Social Media Initial Set up
Out of Home Advertisement
Out of Home Advertisement
Event Planning
Event Planning
Product Development
Product Development
Product Development
Product Development
About the project
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Creative Director: Jacqueline Eum
Project Manager : Juniper Yang
Marketing Designer : Isaac Resurreccion
Consulting : Kelly Min
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Year Completed: 2024
Location: The Source OC, Buena Park, CA
D'FESTA LA is a KPOP experience, exhibition, movie and more. Featuring 69 artists, 9 groups, and 3 experiences, D'FESTA brings all KPOP fans together for an amazing time. Fans can enjoy exclusive merchandise, a VR stage, photobooth zone with their favorite artists, and exclusive artwork made by the artists themselves. Originally held in Seoul, South Korea, D'FESTA makes its grand entrance to the U.S. at The Source OC in Buena Park, CA.
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Interior Design
Project Management
Construction
Social Media Marketing
Retail & Operations
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