D’FESTA

LOS ANGELES.

Commercial Property

Buena Park, CA • 2024 • Jacqueline Eum

Jump to: Planning • Final Look • About the Project

Planning

3D Rendering - D’FESTA LA

Layout Design - D’FESTA LA

Behind the Scenes - D’FESTA LA

Final Look

Outdoor plaza with large vertical banner displaying multiple black and white portraits and "DFESTA" text, part of a commercial complex with shops and trees.
Hallway with blue LED lights and signage "D-ESTA."
Entrance to D'FESTA immersive experience with blue LED lighting and music-related logos, featuring a gift shop area.
Exhibition entrance with 'D'FESTA' sign and blue LED lights on walls, featuring art displays and portraits along the corridor.
Gallery interior with "The Exhibition" sign and framed photographs on walls.
A modern gallery with framed photographs of various individuals displayed on black walls. The ceiling has exposed pipes and ductwork, with overhead lighting illuminating the artwork. A visible sign reads "THE" on the right wall.
Art gallery interior featuring multiple portrait photographs of individuals displayed on black walls, with a concrete ceiling and exposed pipes.
A dark gallery hallway with black and white portraits on either wall, depicting close-up images of diverse individuals. Overhead lighting and exposed pipes on the ceiling.
A dimly lit corridor with black-and-white portrait photographs of various individuals on both walls. The ceiling features exposed ductwork, and the walls have a logo that reads 'D'FESTA.'
Wall covered with numerous Polaroid-style photographs of individuals, reflecting in mirrors, creating a continuous pattern.
Hallway with walls covered in photo frames displaying various portraits and colorful images, extending into the distance, creating a mirrored effect.
Gallery interior with modern industrial design, featuring multiple digital screens on white and black walls, each displaying various content. A white table in the foreground holds colorful stationery and sketchbooks. Exposed ductwork on the ceiling c
Modern exhibition space with photo displays and digital screens, featuring metallic ceiling fixtures, an industrial aesthetic, and minimalistic furnishings.
Gallery wall displaying photographs of K-pop group members.
Gallery interior featuring large photographic portraits of individuals, displayed on black and pink walls, with exposed pipes and modern industrial ceiling.
Interior of a modern art exhibit with colorful photographs on the walls, displaying vibrant images of people and landscapes. The gallery has high ceilings with visible ducts and industrial design elements. The floor is polished concrete, enhancing th
Contemporary art gallery with vibrant abstract paintings on white walls.
Art gallery with colorful, abstract paintings on the wall. Each painting features vibrant colors and text, centered around a play button symbol. To the right, there are small screens displaying multimedia content. The gallery has industrial-style cei
Interior of art exhibition with DFESTA signage, message wall, and ceiling pipes.
Interior of an art gallery showing a section with a blue panel labeled "DFESTA" and "Message to Artist". The surrounding white walls are covered in handwritten notes and signatures. On the right, several colorful abstract paintings are displayed.
Exhibit hall with large poster displays of music groups, featuring colorful backgrounds and a "Rising Star" sign. Industrial ceiling with exposed ductwork.
Gallery with large wall posters and cutouts of a K-pop group featuring members in stylish outfits against different backdrops of clouds, snow, and a modern interior design.
An exhibition space featuring large wall graphics and photos of a music group. The walls display images of members in various settings and outfits. The ceiling has exposed ducts and beams, creating an industrial look. A blue wall with text and framed
Interior of a modern exhibition space with large images of people on the walls, an industrial ceiling with exposed ducts, and a column with "Be Together" written on it.
Exhibition room with K-pop group and artist photos, featuring a central "DFESTA Rising Star" blue panel with signatures, surrounded by various portraits on white walls.
Indoor black wall with illuminated white and blue "X" lights, marked entrances labeled "Enter" and "Exit" with arrows, industrial ceiling, and concrete floor.
Person standing in a room with projections of the moon and stars on the walls and floor, creating a space-themed immersive art installation.
Immersive digital art installation with purple and blue geometric projections on walls and floor.
Interactive art installation in a dark room featuring colorful digital projections on the walls, including a portrait and the letters 'RM', with a person standing in front of it, observing.
Exhibit with colorful abstract projections on walls and a photo of a person on the right side, featuring vibrant purple, blue, and yellow patterns.
Empty room with black walls, large screen showing a black and white dance scene, and two speakers on stands.
Retail counter in a store with computers and promotional display, featuring a group photo on a wall screen.
Interior of a music merchandise retail store with white display counters, digital screens showing band images, and shelves with albums and merchandise.
Interior of a K-pop merchandise store with display tables, albums, and screens showing band images.
Interior of a modern retail store with concrete floors, featuring display tables with books and magazines, and walls decorated with colorful t-shirts and artwork. The industrial ceiling with exposed ducts adds to the contemporary aesthetic.
Interior of a modern music store with merchandise displayed on walls and shelves.
Modern retail store interior with white display shelves, hanging clothes, and merchandise. Exposed ceiling with industrial ductwork.
Interior of a pop-up merchandise store with albums, photos, and tote bags on display. The store features displays on the walls and tables showcasing various entertainment products, and a modern industrial ceiling with exposed ducts.
Interior of a stylish store with pastel-colored walls and several modern kiosks for self-service or ordering. The walls display images of people, suggesting a theme related to pop culture or entertainment. A section labeled 'The Gacha' is seen, indic
Empty theater with a large screen displaying a movie scene featuring several people.
Empty theater with rows of seats facing a stage with a screen displaying "DFESTA" and "Dispatch 10th Anniversary.”
Interior of a cafe with wooden counter, pick up sign, t-shirts display, and digital screens.
Entrance to a D-FESTA exhibition in Los Angeles, featuring a black and blue themed decor with neon lights and a ticket counter.
Entrance to "D'Festa" exhibit featuring bold blue signage and display screen with event information, located next to a gift shop area.
Photobooth for DFESTA event in Los Angeles with signatures on a blue backdrop and large blue 'D' logo.

About the project

  • Creative Director: Jacqueline Eum

    Designers: Leen Assi + Jiyo Kwon + Seongyeon Song

    Project Managers: Juniper Yang + Isaac Resurreccion

  • Year Completed: 2024

    Location: The Source OC, Buena Park, CA

    https://dfesta-us.com

    D'FESTA LA is a KPOP experience, exhibition, movie and more. Featuring 69 artists, 9 groups, and 3 experiences, D'FESTA brings all KPOP fans together for an amazing time. Fans can enjoy exclusive merchandise, a VR stage, photobooth zone with their favorite artists, and exclusive artwork made by the artists themselves. Originally held in Seoul, South Korea, D'FESTA makes its grand entrance to the U.S. at The Source OC in Buena Park, CA.

  • Interior Design

    Project Management

    Construction

    Social Media Marketing

    Retail & Operations

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