Kyochon chicken.

Commercial Property

Los Angeles, CA • 2024

Jump to: Planning • Final Look • About the Project

Planning

3D Rendering - Kyochon Chicken

Before - Kyochon Chicken

Layout Design - Kyochon Chicken

Final Look

Exterior of Kyochon Chicken Korean chicken pub with modern design, outdoor seating, and signage. Several people are visible outside, including a person with a dog. Buildings and cars are in the background under a blue sky with clouds.
Exterior of Kyochon Chicken Korean Chicken Pub with brick facade, order and pickup window, and draft beer sign.
Interior of a modern restaurant with industrial design, featuring tables and chairs, wall murals, pendant lights, a counter with beverages, and a merchandise display.
Modern restaurant interior with bar area, tables, chairs, overhead lights, and decorative signage. Walls feature industrial design elements and there's a section for purchasing merchandise.
Modern restaurant interior with industrial decor, featuring high tables and chairs, booth seating, a bar with red taps, and colorful wall art.
Modern Asian-themed restaurant interior with booth seating, anime-style mural, and urban decor.
Modern restaurant interior with a neon rooster artwork, tables, chairs, and a serving bar with bottles and plates.
Fast food restaurant order and pickup window with menu and customer
Restaurant interior with a woman at the counter, Kyochon Chicken signage, and a wall mural of a person on a scooter delivering chicken.
Interior of Kyochon Chicken restaurant with a cashier at the counter, menu displays above, and promotional wall art.
Modern restaurant interior with a serving bar labeled 'Chicken Bar,' featuring shelves with bottles and sauces, a staff member preparing food, tables and chairs with blue seats, and wall decor including a merchandise section.
Exterior of a Korean chicken pub with street art and plants

About the project

  • Creative Director - Jacqueline Eum

    Strategy & Branding - Kelly Min + Juniper Yang + Isaac Resurreccion

    Designer - Leen Assi + Jiyo Kwon + Seongyeon Song

  • Year Designed: 2024

    Location: Koreatown, Los Angeles, CA

    https://www.kyochonus.com/

    Proposed new branding and store design for KYOCHON CHOCKEN, a leading Korean chicken brand.

    We proposed not just a design, but a business strategy, branding and design package for KYOCHON Chicken's successful entry into the US business.

    Proposed a new branding of the CHICKENOLOGY concept that spiced up & twisted the authenticity of KYOCHON chicken. Created a design that infused traditional Korean culture with the latest American culture.

  • Business Strategy

    Branding

    Interior Design

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