line friends.

Commercial Property

Chicago, IL • 2023 • Leen Assi

Jump to: Planning • Final Look • About the Project

Planning

3D Rendering - Line Friends

Layout - Kpop Nara

Layout Design - Line Friends

Final Look

Street view with a "LINE Friends" store featuring colorful cartoon characters on the windows, blue awnings, and people walking and cycling outside.
A store interior with anime-themed decor, including a wall mural of anime characters and neon sign "New Jeans." Shelves display plush toys, bags, and pillows featuring cat designs. Two women stand in the store, one taking a selfie, the other browsing
A person stands in a store with "PLAY | LINE FRIENDS" signage above a colorful sticky note wall featuring cartoon characters. Shelves display plush toys and boxed items.
Store interior with Line Friends merchandise, anime-themed display, and two people shopping.
A brightly colored store interior featuring a large yellow mural with cartoon characters on the wall labeled "Play Line Friends." There are shelves displaying Hello Kitty plush toys and pillows with animal faces. Two people, an adult man and a child,
Colorful store interior with stuffed animal merchandise, large cartoon character decorations, a giant yellow bird, and customers browsing.
Store interior with Line Friends characters on a wall, featuring a "Who's Your Character?" sign. Merchandise includes plush toys, mugs, and pillows on shelves. A customer is browsing the items.
Interior of a toy store with plush toys and colorful character decorations
Store interior with shelves of plush toys and merchandise, featuring a colorful cartoon poster on the wall.
Line Friends store interior with large plush duck, colorful merchandise displays, and character-themed decor on walls.
A store display featuring cartoon character wall art with the text 'New Jeans'. Shelves contain rows of colorful plush toys shaped like bunnies and various merchandise, including t-shirts, hats, and small items. The overall decor is vibrant with past
Retail store interior with anime artwork and plush toys. A "PLAY. LINE FRIENDS" sign is displayed above shelves of colorful plush toys and products. Manga-style artwork features multiple characters on a wall. Neon pink "My Beans" sign is visible.
Cartoon-themed merchandise store interior with character displays, plush toys, and colorful shelves.
Inside a Line Friends store featuring character merchandise and accessories displayed on shelves, with a large character mural on the wall and a neon sign reading "Who's Your Character?"
A large, plush, yellow duck figure next to a wall covered in cartoon ducks and various colorful illustrations, including hearts, musical notes, and playful scenes. The duck figure is placed in an indoor space with concrete flooring and overhead track
Retail store interior featuring character-themed merchandise and plush toys, with colorful wall art and neatly organized shelves.
A store section with shelves filled with character-themed plush toys, pillows, and various merchandise. A large banner above features colorful cartoon characters in a playful space-themed design with planets.

About the project

  • Creative Director: Jacqueline Eum

    Designer: Leen Assi

  • Year Completed: 2023

    Location: 545 S State Street, Chicago, IL 60605
    https://linefriendssquare.us/

    LINE FRIENDS' 2-month pop-up store in Chicago. A collaboration with unique Korean characters & k-pop industry leaders LINE FRIENDS.

    Representative character items from LINE FRIENDS are placed in each area to provide a variety of experiences for consumers. Designing a booth for Newjeans characters that have lead the K-pop genre in recent.

  • Interior Design

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